Creating any product that is going to reach its consumer market successfully is no easy feat for many brand owners and entrepreneurs. In the highly competitive sector of food sales - bringing a new product to market can be a long and challenging journey, requiring a multitude of disciplines. From product development to its manufacture and marketing - there are many hoops to go through.
That's why our "Digimock" mockup flexible packaging has proven time and again to provide a stop, check and approve platform to confirm the elements of packaging design, branding and presentation meet the expectations of your target market. After all, its the packaging that is effectively your final salesperson. Once on shelf, these elements are key to attracting someone to your product and for many, using packaging prototypes is one way to help stakeholders make the right decisions.
We are often asked why "Digimocks" are used?
Here are some of the reasons our clients cite.
"A full printed / branded mockup presented at buyer meetings gave us the chance to realise what we wanted - and what our buyer wanted were slightly different. It gave us the chance to fine tune the product and achieve the on shelf presence required to satisfy all parties. Thankfully we had not already printed the packaging and were able to revisit the design and on pack information and win the sales needed."
"We wanted to gauge the reaction of our target market at consumer testing panels and having mockups that looked like the final product really allowed our audience to give the feedback required. The level of response and engagement of a physical mockup compared to a virtual image as used previously, surpassed our expectations."
"Attending a trade show as new brand with big ideas and a range of new products we quite simply wanted to secure orders before launching fully. The mockups created a perfect example of what the product would look like and added a presence that attracted visitors to the stand, product and our brand, helping us secure those needed sales"
"We were just not quite sure about the final presentation of the packaging until we got our hands on the mockups - the print and finish was perfect and gave all our internal teams the ability to review and move forwards with confidence"
So if you want your product to stand out and move people to act and invest in your products, then our mockup service is one sure proven way to help. For many the leap for concept to launch is a huge financial commitment and the mockup process adds confidence the decision making process.
What exactly are " Digimocks" ?
Firstly, our mockups look and feel like the real product - only you haven't invested £1000's in packaging to find its not right. We print your designs using full production flexible packaging print presses and use full production materials. We create replica pack formats such as stand up pouches, doy packs, pillow packs, sachets and a quite a few other pack types. These are no digital images - they are physical to touch, see and feel and are are unique to you and your brand. In fact they are - just like the real end product!
What other reasons are Digimocks used?
1. Mockups for visual perceptions and approval
With Digimocks you get to the packaging design and product come to life, creating an accurate representation of what your finished design will look like. As these are to scale they can also be used work out secondary packaging needs and how much space they will occupy. This can be important for retailers allocating valuable shelf space - or for direct consumer sales to work out the most cost effective shipping methods.
2. Mockups for design / brand variations
Quite often the collaboration of a brand and it's chosen design house want to seek out the perfect design - before signing off the final design work. By printing multiple designs and having them physically sit side by side can make a big difference to selecting the final presentation, saving time and money and preventing lots design changes.
3. Mockups for sales pitches, tradeshows and exhibitions
Show buyers, investors and stakeholders you are ahead of the game - by printing and presenting a physical manifestation of the end product shows you can completed the entire process. It will give you an advantage for selling or exhibiting products.
4. Mockups for Marketing
Images are big in the world of marketing which is why you can take these physical mockups and use them in real life settings. Many of our mockups have been used for photoshoots and featured in TV advertising. Unlike digital images these are used in a variety of settings where a physical pack is needed for handling interaction.
Digimock Limited
We are privileged to supply flexible packaging mockups to brands in the United Kingdom and across the globe. We always look to assist new clients and offer practical advice and help on any project. From Mockup Packaging to Full Production Packaging Supply.
If you want to know more and how we can help, or if you have an event, exhibition or product launch - please contact us. To see more of our mockup packaging follow the link here - mockup packaging gallery